Read My Luck

Read My Luck is a fashion collection by the clothing brand High Dose of Style. They invited me to design a flyer that would describe the collection to those watching the runway show. The collection’s patterns are based on tarot and mystical themes, so we decided the flyer should look like a tarot card. To that end, I designed the lettering using the sign painting of fortune-telling booths as inspiration, while also using elements of the patterns (the stars and the hands) of the collection. For the back of the cards I used DTL Fleischmann, a rich and detailed serif typeface, and a thin black rounded margin, which resambles the layout of traditional tarot cards.