Verbogentileza was a project that meant to bring kindness to the everyday lives of people in the city of Belo Horizonte. There was a “Kindness Festival” in the city, which held performances, shows and fairs, and was where the visual identity was most used. I developed this project while working at Hardy Design in 2015, having designed the lettering and the illustration for the icons used in the project.

Art direction: Mariana Hardy and André Coelho